Alan Kaplan has been creating award-winning campaigns for a broad range of international clients for over 30 years. His approach to lifestyle, travel and portrait photography reveals the heart of a photojournalist. His work has a strong sense of emotional authenticity, and is delivered with a graphic sensibility that clears away the clutter and communicates the central message. Further, he has consistently remained capable of communicating a sense of connectedness between all human beings; a secret language or a shared moment that sends a strong message and delivers an advertiser’s objective to its potential customers. He believes in asking viewers to imagine themselves as participants in the various shoot scenarios he undertakes and delivers a sense of “character” over a sense of caricature. This is what allows his campaigns to resonate with every consumer his clients are seeking.

Kaplan says, “I have found it much more effective to allow the unexpected, serendipitous moments to occur in this way. I am always looking for those brief seconds that will create a profound “shock of recognition” with the viewer.” Alan Kaplan’s experience as a photographer has taught him that relationships between his subjects are not created instantly, let alone for the camera. He wants to see and feel the imagined history in his subjects, as well as anticipate their future experiences. He creates real situations and often casts people who are related or long-term friends, so there is boundless potential to produce an infinite variety of emotionally authentic images. His current clients include Orange Communications, PNC Bank, Qwest, Jack Daniels, T-Mobile, Yahoo!, American Express, Nokia, Miller Coors, Nestea, Microsoft and Citibank.