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     - Dear Skyrizi Team,
Let me start by saying I am honored to present my work for the opportunity to collaborate on creating original content for the Skyrizi campaign. After seeing the creative directive for this project, I knew I wanted to be part of the team that brings this inspirational campaign to life in a candid and meaningful way. I am a lifelong equestrian and grew up in a large surf family, so you can imagine my excitement when I saw the creative subject matter.
We all have someone we love living with a chronic illness. We see this as our moment to show our solidarity. Doing our bit to help tell the story of products like Skyrizi is why we love our work. Your product can change lives. That is the story you want told. We know this campaign is about the human experience.
Inside this document you will find details on me, my team and my vision for fulfilling your important concept.
Warmest Regards,
Lori
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